Tuesday, August 5th, 2014
Bristol Sport can reveal some of the fans’ favourite drinks companies will be exclusive providers at the Ashton Gate Stadium for the 2014/15 season.
In securing the pouring rights agreement with Heineken in the UK, Butcombe Brewery and Thatchers Cider Company, Andrew Billlingham, CEO of Bristol Sport said “We’ve been working hard to bring the brands of choice for both rugby and football to Ashton Gate. All three are associated with top flight sport and a have a strong affiliation with the South West.
“We look forward to a successful partnership through the stadium rebuild over the next two years and beyond. Obviously it is going to be a period of great change and will be exciting to work with Heineken, Butcombe and Thatchers to ensure our fans get the best possible match day experience.”
Bruce Welman, Regional Sales Director (SW), Heineken in the UK, said “The new agreement will provide an excellent showcase for our portfolio of market leading long alcoholic drink brands and we are looking forward to working with Bristol Sport to ensure that our products add to the experience and enjoyment of visitors to the Ashton Gate Stadium in Bristol.
“With a massive development plan already in place plus both Bristol Rugby and Bristol City playing at the stadium this year it is certainly exciting times ahead. Heineken in the UK looks forward to supporting their success both on and off the field in the future.”
Butcombe Brewery, winner of the Society of Independent Brewers’ (SIBA) prestigious “Brewer Of The Year 2014” title, will bring its flagship brand of Butcombe Bitter to the stadium. Managing Director Guy Newell said “Butcombe Bitter is the West Country’s most popular bitter, currently pouring in over 1000 pubs and clubs within a 50 mile radius of Bristol. It is great that we can add Ashton Gate to that and bring our brands to both rugby and football fans”.
Martin Thatcher, managing director of Thatchers Cider Company commented
“The city’s rugby and football clubs are part of Bristol’s great traditions. Around the time that the clubs were starting, my great-grandfather was beginning to make cider just down the road in Sandford. So it’s fitting that we are able to form this partnership with Bristol Sport which values its own heritage as much as we do ours. Wouldn’t it be nice to think that the early Bristol players celebrated their wins with a pint of Thatchers!”