During the months of May and June, Ashton Gate played host to Rod Stewart, Take That, Muse and the Spice Girls seeing average room rates boosted by almost 20% whilst also increasing occupancy at local hotels by 7% over the four nights.
General manager at Doubletree Bristol North and chair of the association, Nadine Rees, said: “The figures show the percentage growth compared with the same day last year. For Rod Stewart, occupancy was up 9.1% and average room rate was up 13.6%.”
Take That’s performance pushed occupancy up 14.5% with average room rate increases across the city of 24.6%. Muse saw occupancy up 1.5% with average room rate up 11.5% and the Spice Girls boosted occupancy by 5.7% and average room rate by 28%.
Rees continued: “As well as bringing in large numbers of visitors and boosting hotel occupancy in the city, the concerts also would have benefitted local retailers, taxis, bars and restaurants.
“Ashton Gate is very keen to bring more acts to the city in 2020 and we are very supportive of that as it will benefit the economy in the city.”
Ashton Gate, Managing Director Mark Kelly added: “We are delighted to see the positive impact that the four large concerts had within the Bristol economy.
“Bristol and the region has traditionally lacked an entertainment venue to attract national and international visitors. Now that the stadium is complete, our aspiration is to continue next summer and grow to five large annual concerts alongside football, rugby and the 365 events business.”
“Bristol and the region has traditionally lacked an entertainment venue to attract national and international visitors. Now that the stadium is complete, our aspiration is to continue next summer and grow to five large annual concerts alongside football, rugby and the 365 events business.”
