As part of this initiative our three clubs – Bristol Bears, Bristol City and Bristol Flyers – have signed up to the UN Sports for Climate Action Framework which sets a target of reaching net zero by 2040 and meeting a 50% reduction in greenhouse gas emissions by 2030.

Project Whitebeam will not only address climate change but also waste, water, biodiversity and air quality. 

We are mindful that many of our visitors attend matches and events in their leisure time but it is our firm belief that we can progress without compromising any of the pleasure or joy which brings us together. Instead, Project Whitebeam will seek to find exciting opportunities and benefits for our fans, community, stadium and clubs as we start our journey together towards a better and more sustainable future. 

Together, we have already started to make positive changes…

  • Ashton Gate generates over 100,000kWh of electricity though solar panels on the Lansdown stand roof, uses energy efficient lighting, has water saving devices and maximises efficiency with modern Building Management System 
  • The Robins HPC meets 91.72% of its overall energy using air source heat pumps and is a zero gas facility
  • The Bears HPC generates over 52,000kWh of electricity through Solar PV 
  • Over 50% of food and drink travels less than 12 miles to Ashton Gate Stadium 
  • Stadium waste is zero to landfill
  • Surplus matchday food is donated to a women’s homeless shelter less than a mile away
  • We have hosted a FareShare warehouse for over two years, providing 4.67m meals for those living with food insecurity – diverting over 132 tonnes of food from landfill in the process and saving 52 tonnes of carbon
  • Our partnership with local start-up charity Pledgeball has seen City and Bears fans pledge to save 665,478kg of carbon
  • Both clubs also partnered with WWF for World Wildlife Day by highlighting a world without nature
  • Subsidised bus travel to Ashton Gate transported football, rugby and concert fans a total of 664,000km in the last year
  • We have worked with GWR to provide additional post-match services from our closest railway station, Parson Street
  • In addition to our 96 cycle parking spaces and free-to-use bike pump behind the South Stand, we also provide a special parking area for Big Issue e-Bikes at the Ashton Road end and host free bike repair workshops
  • Vegetarian and Vegan options are available at all concession outlets inside Ashton Gate

Nevertheless, we recognise that there is much more to do and look forward to bringing fans, staff and partners along the journey together.

Credit: Fever Pitch/Matteo Clarke