In a record-breaking deal for the Bears Women, Shock Absorber will be their new front of shirt sponsor for the Tyrells Premier 15s 2019/20 campaign. The UK’s number 1 sports bra brand will also extend its sponsorship to Bears Women footballing counterparts as they become sleeve sponsor for Barclays FA Women’s Super League side Bristol City Women.

The brand will be using the partnership to educate both Bristol Sport’s women players and their fans on the importance of wearing a proper sports bra. Shock Absorber has conducted extensive research in partnership with The University of Portsmouth; finding breasts move up to 14cm when unsupported during exercise.

Players have also been kitted out in the Shock Absorber Extreme Impact range ahead of the new season. Designed for the high intensity nature of rugby and football, it’s proven to reduce chest movements by up to 78%, twice as much as a conventional bra.

Bristol Sport Group Head of Commercial, Caroline Herbert, said: “We are delighted that Shock Absorber has joined us as a principal partner to our women’s teams.”

“The quality of the Shock Absorber products has put them at the forefront of the sports bra industry and it is fantastic to have our women’s teams partnered with such an elite and world renowned brand.”

“We are very much looking forward to this newfound partnership flourishing, as both teams embark on what is set to be an exciting 2019/20 season.”

Hanesbrands Head of Marketing UK and Ireland, Heather Nogueira, said: “We’re looking forward to developing this key partnership in the West of England with Bristol Bears Women and Bristol City Women. The prospect of how we can help educate not just professional athletes but also all sportswomen on the importance of wearing the right sports bra is hugely exciting.

“Our products have undergone stringent research and testing to ensure they’re perfectly suited to the demands of elite sport and it’s fantastic to be working with an organisation like Bristol Sport, with whom we share many core values.”

“The success of both teams in their respective competitions, coupled with the rise of women’s sport on the global stage, makes this partnership an enticing prospect and we look forward to the season ahead and seeing our brand associated with the leading women’s sports teams in the South-West.”