Bristol City men’s first team has announced a partnership with luxury timepiece retailer Watches of Bath.

The club’s Official Watch Retailer will be visible on the men’s playing shirt sleeve for all English Football League matches for the 2023/24 and 2024/25 seasons.

The agreement means Watches of Bath further grow their presence in professional sport and with the Bristol Sport Group.

Chief Commercial Officer of Bristol Sport Sarah Farrar said: “It is fantastic to further our relationship with Watches of Bath following the announcement of the partnership with Bristol Bears and Bristol Flyers. The first-class service of Watches of Bath and passion for traditional time pieces identifies them as one of the most prominent independent retailers in the South West. Their high standards and business ambition align with our sporting values.”

Owner of Watches of Bath James Mercer said: “We are delighted to be partnering with Bristol City men’s team. Following the announcement of our partnerships with Bristol Bears and Flyers, we could not resist creating a relationship with football. Having the opportunity to grow this relationship with Bristol Sport is one that excites us for the future.”