Bristol Flyers has added Watches of Bath as a new Elite Partner to the club.

The independent luxury watch dealer has signed a multi-year deal to become the Flyers’ Official Timekeeping Partner. The local business will also be visible on the front of the Warm-up Kit.

Watches of Bath specialise in pre-owned Rolex timepieces but are also able to supply from other reputable brands such as Omega, Patek Philippe, Panerai and Tudor.

The agreement sees Watches of Bath become one of the team’s most significant commercial partners, helping pave the way for a bright future ahead with the Flyer’s new home at the Ashton Gate Sports and Convention Centre on the horizon.

Bristol Flyers Commercial Manager, Steve Devereux, added: “We are thrilled that Watches of Bath have decided to partner with the Flyers alongside Bristol Bears.’’ 

Watches of Bath join a growing number of local brands that have invested in our basketball offering and we look forward to welcoming them on this journey, both on and off the court.’’ 

Speaking on the new partnership, James Mercer, Director of Watches of Bath said: “After football, basketball is Britain’s joint-second most popular team sport among young people. We couldn’t resist the opportunity to support and be involved with a team with such a promising future.’’