

Video: Ashton Gate Rebuild - Phase Three Begins
Posted: Thursday, June 4th 2015 • Stadium
Thursday, June 11th 2015
Bristol Sport is pleased to announce that it has awarded Verteda Ltd a wide-ranging contract for a new fully automated hospitality solution as part of its rebuild of Ashton Gate Stadium, which is home to Bristol City FC and Bristol Rugby.
Following a hugely successful season, which saw City promoted to the Championship and Bristol Rugby finish top of its Championship in regular season, this is Ashton Gate’s first fully integrated automated solution specifically designed to meet all hospitality requirements for both clubs.
Bristol Sport CEO Andrew Billingham said: “We are rebuilding Ashton Gate fit for purpose for the 21st century. Technology drives consumer behaviour and we have to respond to that. We want every fan and visitor to the stadium to have the best experience possible, be it pre-ordering a drink from their seat or reducing queues using contactless payment. We want fans to have access to all of our brands and products on any device, anywhere.”
Trevor Roberts, Sales Director, Verteda Ltd. commented: “We have proven our abilities to deliver stadia-centric solutions, and are thrilled to bring those solutions to Bristol Sport.
“We’ve delivered more than 50 similar stadium projects in the last few years, which meant Bristol Sport could talk to our customers across the UK and gain insights into the benefits we deliver with integrated solutions.”
This solution, he says, will see Bristol Sport and its group of sporting clubs achieve a raft of benefits, “including the complete removal of manual processes in key areas such as cash handling while seeing new opportunities for ordering and service, plus new operational insights for retail operations and improved workforce allocation across permanent, casual and temporary staff.”
Frazer Halliday, Bristol Sport’s chief technology officer added: “The new stadium released investments to revamp our approach; implementing an automated solution to improve service to fans; to streamline operations; build revenues and manage back-of-house operations.”
He says the stadium will gain far greater control of its operations in real-time, from stock control to workforce management, with faster transactions at the front-end. “We can also serve fans better through innovations like the Qjacker app.”
Verteda’s integrated solution with Bristol Sport includes:
Andrew Billingham went on to add: “Our project 'Street to Seat' will be ongoing and evolving as we develop the very best partnerships with industry leading technology suppliers. I look forward to announcing these in the coming months.”
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