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Nascence case study: Santander's community journey

From their sponsorship of Break the Cycle, to their classroom volunteering in schools across the city, Santander is another business having a huge impact on their community through Bristol Sport Foundation’s Nascence Project.

The Nascence Project is Bristol Sport Foundation’s business and community engagement programme, designed to bring business and community together through the life-changing impact of sport.

Staff from Santander have taken on a huge role in a variety of community programmes and events, as well as entering teams into both the Nascence Corporate Tag Rugby and Corporate Basketball tournaments in the past 12 months.

In the classroom, volunteers from the business have leant a helping hand on the Sums and Scrums programme – a rugby-themed numeracy scheme designed to engage pupils in the subject – and Reading Stars, a literacy programme aimed at improving young people’s reading skills.

In March 2017, Bristol Sport Foundation welcomed Santander UK as an official charity partner and sponsor ahead of Break the Cycle, and that partnership has continued to flourish. As well as taking on a sponsorship role with the fundraising event, further volunteering has seen staff help out on the event’s feed zones at Ashton Gate Stadium.

“Santander’s involvement in the Bristol Sport Foundation over the last few years has provided many of our team with the opportunity to get involved in a number of different areas to support a very worthwhile local charity."

Peter Abel, Santander

“Santander’s involvement in the Bristol Sport Foundation over the last few years has provided many of our team with the opportunity to get involved in a number of different areas to support a very worthwhile local charity,” said Santander director, Peter Abel.

“The areas covered by the team range from organising our own fundraising events and supporting teaching through the Reading Stars and Sums for Scrums programme in schools in deprived areas of Bristol, to assisting in marshalling, administration and food station support, as well as taking part cycling on the Break the Cycle charity event.

“We were looking for a CSR (corporate social responsibility) programme to engage our team across a number of skills and disciplines, and the opportunity for staff to give their time, rather than just asked to donate money has been very well received and supported.”

Santander team at the Corporate Basketball Tournament (JMPUK).

Paul Glanville, corporate partnerships manager at Bristol Sport Foundation, added: “We are proud to partner with such a well-known brand as Santander and excited to extend our partnership into 2019.

“We are very grateful for Santander’s continued support and the genuine engagement of the Bristol team in our work.

“The support of our partners enables us to develop and grow our community programmes, helping to change lives in Bristol through the combined power of sport and education.”

If you’re interested in adopting BSF as your nominated charity, would like to create a partnership, or just find out more about Bristol Sport Foundation, please contact Paul Glanville at paul.glanville@bristol-sport.co.uk.


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