Bristol Sport chief commercial officer Caroline Herbert said: “Poplar Insulation has been a loyal partner across the Bristol Sport group for several years and we are delighted that relationship continues to flourish. 

“There is evidently significant value in being a dual-sport sponsor and we hope that Poplar enjoy the benefits of this exposure at such an exciting time, as rugby and football strive for the top flight.”

Blaine Nolan, Poplar Insulation director, added: “We’re proud to support Pat Lam and his team in what is a new chapter for the club.

“Poplar Insulation is a forward-thinking organisation and the values that we hold close are aligned to Bristol. Our relationship with City goes back many years and we look forward to a promising season at Ashton Gate.”