What is Project Whitebeam?
Project Whitebeam is a joint effort across the sporting group to recognise, measure and mitigate our impact on the environment.
Bears, City, Flyers, Ashton Gate and Bristol Sport are working together and the clubs have signed up to the UN Sport for Climate Action Framework with Race to Zero targets of halving our carbon footprint by 2030 and being net zero by 2040. We hope all fans, staff, sponsors, suppliers and partners will join us on the journey towards a better future.
Why is it called Project Whitebeam?
Whitebeams are part of the rose family. Seven rare and endangered species of Whitebeam are only found in the Avon Gorge and Leigh Woods – nowhere else in the world.
This makes them uniquely Bristolian while also highlighting that environmental issues – both cause and consequence – start at home.
They are also symbolic of both the beauty and fragility of the natural world we live in.
