In an exciting new partnership, the cinema will bring the “big screen replays” to fans inside Ashton Gate whilst also sponsoring the newly unveiled family area, in the top tier of the Lansdown Stand.

Bristol Sport chief commercial officer Caroline Herbert said: “We’re delighted to announce Bristol’s Showcase Cinema de Lux as a brand new partner and sponsor of Bristol City FC and Bristol Rugby games here at Ashton Gate.”

“To have one of the world’s leading entertainment companies choose to align with us is a great endorsement of the newly redeveloped Ashton Gate and the facilities provided here.

“Showcase Cinema de Lux is an established and strong family-owned brand. I believe there is great synergy between our family-owned group of sports and the values we hold dear. I look forward to this partnership developing over the coming season.”

The 13-screen cinema opened in the Cabot Circus development in 2008, and in 2014 added its giant, wall to wall XPlus screen to further enhance the cinema going experience, cementing its position as the region’s premier cinema.

Mark Barlow, General Manager, Showcase Cinemas UK added: “We share many of the same values with Bristol Sport including being a destination for great family entertainment. Showcase Cinema de Lux in Cabot Circus is a cornerstone of the community, and we are delighted that this partnership allows us to link up with both Bristol City Football Club and Bristol Rugby and to engage with their supporters.”