The agreement sees UWE return as a partner for a second consecutive season, sponsoring multiple teams across the group.

As part of the partnership, UWE Bristol have become the proud sponsors of Bears and Flyers official podcasts, while the university will also be supporting City and Bears women through digital activation as sponsor of the website match reports.

Group Head of Commercial Justine Kebby said: “Our partnership with UWE Bristol has provided valuable opportunities for all parties and we’re pleased to continue to grow the relationship into the new season.

“UWE Bristol understand the importance of community and engagement – they’ve loved working with our digital teams and we looking forward to exploring innovative opportunities this season.”

“It’s fantastic to see our partnership with UWE Bristol go from strength to strength. We’ve already seen the mutual benefits from the relationship through community engagement and sports outreach across the region.

“We look forward to working closely with UWE Bristol in 2021 as Bristol Sport continues to innovate and offer new opportunities to our commercial partners.”

UWE Bristol Vice-Chancellor Professor Steve West said: “We’re delighted by the success of the Bears and Flyers official podcasts which we are very proud to sponsor.

“It is a fantastic partnership and we’re confident it will continue to provide a host of benefits to both organisations during the course of this season, as well as further benefitting the community.”